TripolskiyStudio
E-commerce platform for fashion brands

A store tailored
to your brand

56 features that sell clothes: from size filters to a loyalty program and a page builder. See how each one works and how it affects sales.

56features for fashion
6store sections
0lines of code per new page
17 yearsof studio experience
01 — Features

Everything a fashion store needs

Catalog & navigation

9 features
01Catalog & navigation

Product catalog

Products by category and collection, NEW and SALE badges, video previews in tiles — a catalog that sells from the first screen.

#Conversion#UX#Fashion-specific#Content
02Catalog & navigation

Live search

Category suggestions and products with photos and prices appear from the first letters — shoppers find it in seconds.

#Conversion#UX#Mobile
03Catalog & navigation

Smart search: typos, synonyms and complex queries

Finds products despite typos and slang, splits complex queries into filters, and shows similar items instead of zero results.

#Conversion#UX#Mobile#For managers#Fashion-specific
04Catalog & navigation

Catalog filters

Narrow the catalog to the right size, color and budget in a couple of clicks — no page reloads.

#Conversion#UX#Fashion-specific#Mobile
05Catalog & navigation

Advanced product sorting

Sort by price, newness, stock and popularity, plus manual order, pinning and rules in the CMS.

#Conversion#For managers#CMS power#UX#Automation
06Catalog & navigation

Product quick view

A window with photos, color and size selection and "Add to bag" right from the catalog — no trip to the product page.

#Conversion#UX#Average order
07Catalog & navigation

Automatic collections

New In, sale, best sellers and tag-based collections build themselves and always show what's current.

#Automation#For managers#CMS power#Marketing
08Catalog & navigation

Custom collections

Collections by any condition — category, color, price, tags, stock. A page in a couple of clicks that updates itself.

#CMS power#For managers#Automation#Marketing#SEO
09Catalog & navigation

Recently viewed products

A "Recently viewed" row brings shoppers back to pieces they were considering — in one tap, even days later.

#Retention#Conversion#Personalization#Mobile

Product page

13 features
10Product page

Product page

Photos and video, color and size, "Add to bag," badges, related products and lookbooks — everything needed to decide.

#Conversion#Average order#Fashion-specific#Content#UX
11Product page

Product variants

Sizes, colors and other options in one product — with photos, prices and stock for every combination.

#Fashion-specific#UX#Conversion#For managers
12Product page

Colors & patterns

Shade names, HEX samples, prints and two-tone styles in one library — consistent swatches and filters across the store.

#UX#Conversion#Fashion-specific#CMS power#For managers
13Product page

Size guide and size finder

A size chart on the product page and a size finder based on height and measurements — more confidence, fewer returns.

#Fashion-specific#Conversion#UX#Mobile
14Product page

Related, recommended and similar products

"Wear it with" and "Similar" blocks on product pages and in the cart — curated looks, plus alternatives if a style misses.

#Average order#Conversion#For managers#Fashion-specific
15Product page

Personalized recommendations

Automatic picks on product pages, in the cart and account — from orders, wishlists and purchase history, with a clear reason.

#Average order#Personalization#Automation#Conversion#Retention
16Product page

Lookbooks and looks on product pages

Look photos, stories and items right on the product page — shoppers see how to wear it and reach each piece in one tap.

#Content#Average order#Fashion-specific#Marketing#Mobile
17Product page

Shoppable looks and lookbooks

An editorial lookbook section where every piece in the photo is tappable, with price and stock straight from the catalog.

#Conversion#Average order#Content#Fashion-specific#Marketing
18Product page

Shop the whole look

The whole look into the cart with one button — a size for every piece, and anything unwanted is easy to remove.

#Average order#Conversion#Fashion-specific#UX
19Product page

Product bundles

A bundle as a product of its own — priced below the pieces, a size for each item and stock based on availability.

#Average order#Conversion#Fashion-specific#Marketing#CMS power
20Product page

Low stock indicator "Only 2 left"

"Only 2 left" and "Last size" badges based on real stock — a gentle nudge not to put off the purchase.

#Scarcity & urgency#Conversion#Fashion-specific#Automation
21Product page

Back-in-stock alerts for products and sizes

Alerts for sold-out sizes and automatic back-in-stock notifications — demand isn't lost, it comes back as a sale.

#Retention#Automation#Conversion#Marketing
22Product page

Verified-purchase product reviews

Reviews from real customers only — with a rating, fit feedback and moderation before publishing.

#Conversion#UX#Content#For managers

Marketing & promo

12 features
23Marketing & promo

Banner and product sliders

A banner slider for promos and a product carousel. Slides, order and schedules are set in the CMS.

#Marketing#Content#For managers#Conversion
24Marketing & promo

Drag-and-drop page builder

A visual builder — drag banners, product grids, lookbooks and timers onto the page with the mouse.

#CMS power#Marketing#For managers#Content#Conversion
25Marketing & promo

Discount engine

Discount rules for products, categories and collections with start and end dates. Strikethrough prices and badges — automatic.

#Marketing#Conversion#Automation#For managers
26Marketing & promo

Flexible promo codes

Promo codes with flexible terms — percent or amount, categories, dates, limits, minimum order. Totals update instantly.

#Marketing#Conversion#Average order#For managers
27Marketing & promo

Sign-up promo code

A single-use promo code arrives automatically after sign-up and works only in that shopper's account.

#Marketing#Conversion#Retention#Automation
28Marketing & promo

Popups and announcement bars

Popups and announcement bars with display rules — by page, audience, time on site and dates.

#Marketing#Conversion#Personalization#For managers
29Marketing & promo

Homepage stories

Stories on the homepage — just like social media, but with products inside. Buy in a couple of taps without leaving the story.

#Content#Mobile#Conversion#Fashion-specific
30Marketing & promo

Drops with a countdown

A collection release as an event — a timer, reminder sign-ups and sales that open automatically at the set minute.

#Fashion-specific#Scarcity & urgency#Marketing#Automation
31Marketing & promo

Pre-orders

Pre-orders for items not yet in stock — with an arrival date for shoppers and demand by size for your brand.

#Conversion#Fashion-specific#For managers#Marketing
32Marketing & promo

Gift cards

Gift cards for a set or custom amount, delivered by email, activated with a code, with the balance tracked in the account.

#Average order#Marketing#Conversion#Retention
33Marketing & promo

Loyalty program with cashback

Cashback in points, Silver/Gold/Black tiers, points credited after the return window and redeemed right in the cart.

#Retention#Average order#Marketing#Automation
34Marketing & promo

Abandoned cart reminders

A configurable reminder chain — email, SMS, a promo code on the last step. Steps cancel themselves after the order.

#Conversion#Automation#Retention#Marketing

Content, SEO & platform

11 features
46Content, SEO & platform

Brand news and blog

A brand journal with a block-based story builder, shoppable products in the text and a newsletter for new issues.

#Content#Marketing#SEO#Retention#CMS power
47Content, SEO & platform

Text pages

Your store's info pages in one consistent style — edited in the CMS just like in a word processor.

#Content#CMS power#For managers#UX
48Content, SEO & platform

Contact and request forms

A form builder for feedback, complaints and styling requests — messages land in the CMS and in your team's inbox.

#CMS power#For managers#Conversion#Automation
49Content, SEO & platform

Product feeds

Automatic XML catalog feeds for ad platforms, search services and marketplaces — they update themselves.

#Integrations#Automation#Traffic#Marketing
50Content, SEO & platform

Multiple languages and currencies

A language and currency switcher on the storefront, translations and currency prices in the CMS — new markets, no second site.

#Traffic#Conversion#CMS power#UX
51Content, SEO & platform

Responsive design

Mobile-first design: catalog, product page and checkout work on any screen, no separate mobile site needed.

#Mobile#UX#Conversion#SEO
52Content, SEO & platform

Technical SEO

Meta tags, product structured data, breadcrumbs, sitemap, robots and speed — the technical foundation for search traffic.

#SEO#Traffic#CMS power#Automation
53Content, SEO & platform

SEO filters and meta tag templates

Clean URLs for filters, landing pages from filter combos, title and description templates, 301 redirects and a broken-link report.

#SEO#Traffic#Automation#For managers#CMS power
54Content, SEO & platform

E-commerce analytics

A sales dashboard with period comparison, order funnel, size and returns insights, plus e-commerce event tracking.

#For managers#Conversion#Marketing#Integrations#CMS power
55Content, SEO & platform

A/B testing

Compare two versions of a banner, block, photo or button on live traffic and ship the winner in one click.

#Conversion#Marketing#For managers#CMS power#Automation
56Content, SEO & platform

Integrations with your brand's services

Inventory, payments, shipping, CRM, email and marketplaces connected to your store — stock, orders and statuses sync themselves.

#Integrations#Automation#For managers#CMS power
03 — Integrations

Your store at the center of the brand ecosystem

Inventory, CRM, delivery, payments, newsletters and analytics — products, stock, orders and customers stay in sync automatically.

More about integrations →
Inventory
CRM
Delivery & pickup
Online payments
Fiscal receipts
Pay in parts
Email marketing
SMS & messengers
Analytics
Marketplaces & feeds
Telephony
API & webhooks
04 — Promo video

Fashion CMS in motion

Three formats for different uses: 16:9 for websites and decks, 1:1 for social feeds, 9:16 for stories and Reels.

16:9 — website & decksMP4 ↓
1:1 — social feedMP4 ↓
9:16 — stories & ReelsMP4 ↓

Want a store like this?

Tripolskiy Studio launches online stores for fashion brands on Fashion CMS.

Discuss a project →