Popups and announcement bars
The right message for the right shopper: popups and bars appear on chosen pages, for chosen audiences, at the right time.
Why it matters
A store always has something to tell its shoppers: offer a sign-up discount, warn about the holiday break and shipping cutoffs, remind them about free shipping. Show everything to everyone and messages become annoying and meaningless. Show nothing and shoppers find out about important things too late.
Popups and bars in Fashion CMS appear based on rules: on the right pages, for the right audience, at the right time. A loyal customer won't see the newcomer offer — but a guest browsing the catalog will.
How it drives sales
- More sign-ups. A sign-up discount popup for guests turns visitors into customers you can reach.
- Fewer questions and cancellations. A bar about the holiday break or shipping delays warns shoppers in advance — no one waits for an order that ships later.
- Higher average order value. A free-shipping threshold reminder in the cart motivates shoppers to add one more piece — the same logic as the free shipping bar.
- No annoyance. Frequency capping keeps the same popup from wearing out its welcome.
How it works
- Your team creates a message in the CMS: a popup, a bottom slide-in or a bar at the top of the page.
- Fills in the content: headline, text, image, button, signup form or promo code.
- Sets display rules: pages, audience, delay or trigger, frequency and period.
- Turns the message on — and it appears for visitors who match the rules.
- Dated messages switch on and off by themselves: the holiday bar disappears when the store is back to business.
Display rules
| Rule | Examples |
|---|---|
| Pages | All, homepage, catalog, product page, cart |
| Audience | Guests, registered customers, customers with no orders |
| Timing | Immediately, after N seconds, on scroll, on exit intent |
| Cart | Total below a threshold, specific items in the cart |
| Frequency | Once, every N days, every visit |
| Period | Start and end date and time |
Fashion notes
On mobile, a popup should never cover the piece a shopper is looking at. That's why on phones, messages appear as a bottom sheet that's easy to swipe away, while big campaigns work better in the homepage slider or on a dedicated promo page.
For your team
All messages live in one list: you instantly see which are on, for whom and on which pages. Prepare a popup in advance and switch it on with one toggle, or schedule a seasonal bar by date. Copy and design can be changed without a developer, so it's easy to adapt a message to the current campaign or shipping situation.