Homepage stories
The format everyone knows from social media, right on your site — looks, new arrivals and promos with products and a "Buy" button inside.
Why it matters
Your shoppers scroll through stories on social media every day — it's the most familiar way to browse fashion on a phone. Stories on your homepage bring that experience into your store: big vertical photos, short stories about new arrivals, looks and promos. But unlike social media, here every piece is instantly shoppable — the "Buy" button leads not to a profile but straight to size selection.
How it drives sales
- A short path to purchase. Love a piece in the story? Size selection and the bag open right there — no catalog search.
- More attention on new arrivals. Story circles at the top of the homepage are the first thing shoppers see on mobile.
- Fresh content with little effort. Shoot photos your brand already has become stories that sell.
- Made for mobile traffic. Vertical stories and big buttons are built for the phone — where most fashion traffic comes from.
How it works
- Your team creates a story in the CMS: uploads vertical photos or videos and adds headlines.
- Attaches catalog products to each slide — price and stock pull in automatically.
- Sets the cover, the order of circles on the homepage and the display period.
- The shopper opens a story on the homepage and moves through slides with a tap or swipe.
- Taps "Buy" on a product sticker, picks a size and adds the piece to the bag — the story continues right where it left off.
Story ideas
| Story | What's inside |
|---|---|
| New In | First pieces from the new collection |
| Lookbook | Looks from the shoot with links to every piece — like in lookbooks |
| Looks | Ready-made outfits — the Shop the look approach |
| Sale | Top sale picks |
| Behind the scenes | How the collection was made — for engagement |
For your team
Stories are built from what you already have: shoot photos and catalog products. No need for a separate designer or developer — just upload images and attach products. If a product sells out, the sticker shows it, and outdated stories hide themselves when the display period ends. For bigger promos, the homepage slider or a dedicated page from the page builder is a better fit.
Fashion notes
Stories work especially well for visual storytelling that doesn't fit into a catalog: how to wear a piece, what to pair it with, how it moves. Vertical photos and short shoot videos convey fit and texture better than a standard product tile, and a product sticker takes shoppers straight from inspiration to purchase — no need to hunt for the piece in the catalog.