Lookbooks and looks on product pages
Styled looks in photos and stories, right on the product page. Every item is tappable — in your catalog or on another site.
Why it matters
Fashion shoppers don't buy an item — they buy a look. A coat on a white background doesn't answer the real question: "what do I wear it with, and how will it look?" A lookbook does: the piece is shown with trousers, shoes and a bag, in the mood of the collection.
Lookbooks usually live somewhere else — on social media, in a PDF or on a campaign page — disconnected from the catalog. In Fashion CMS, looks are built right into the product page: shoppers see them exactly where they make the decision and can jump to any item in one tap.
How it drives sales
- More items in the cart. A look shows a ready-made combination — it's easier to take the coat with the trousers and bag than to put an outfit together from scratch.
- Confidence in the choice. An item in context is easier to read: you see the length, the volume and how it works with the rest of a wardrobe.
- Content that sells. Collection shoots that used to live only on social media now lead straight to checkout.
- A familiar mobile format. Looks in story format swipe just like in messengers and social apps — no learning curve, no extra buttons.
How it works
- In the CMS, a manager creates a lookbook — say, "SS26" — and adds looks to it: photos, vertical videos or stories.
- Hotspots are placed on each look photo, and every hotspot is linked to a product in your catalog.
- If an item isn't sold by you — for example, a partner brand's shoes in a collab — the hotspot can link to an external URL instead.
- The look automatically appears on the product page of every item in it, in the "Looks with this piece" block.
- The shopper opens a look, taps a hotspot and sees the item with its price — one tap takes them to your catalog or the external site.
Formats
| Format | Best for |
|---|---|
| Photo with hotspots | Product page, collection page |
| Stories | Mobile product page, homepage |
| Look carousel | The "Looks with this piece" block |
| Lookbook page | A standalone collection page built in the page builder |
For your brand
A lookbook is the showcase of your style. Build a look once and it works everywhere: on every product page, on the collection page, in stories on the homepage. And if you want shoppers to buy the whole outfit with one button, add "Shop the look" sets — with size selection for every piece.
External links open the door to collaborations: feature a partner's item in your look and send shoppers to them, without adding someone else's product to your catalog.