Shoppable looks and lookbooks
Seasonal shoots that sell. Every piece in a look photo carries a tag — price, size and Add to bag in one tap.
Why it matters
Every season a fashion brand invests in a shoot: stylist, photographer, models, location. The result is beautiful looks — that almost always live apart from the store. A shopper sees the coat in the photo, wants exactly that one, and then the hunt begins: find it in the catalog, guess its name, check whether their size is available. Most of the inspiration gets lost along the way.
The Looks section in Fashion CMS turns your shoot into a storefront. These are standalone editorial lookbook pages — seasonal stories with large look photos. Every piece in the shot has a shopping tag: tap it to see the name, price and sizes, and add it to the bag without leaving the page.
How it drives sales
- Content starts selling. The path from "love it" to the bag shrinks to a single tap — the shoot stops being pure image-building and starts earning revenue.
- More items per order. The shopper came for the coat, but the trousers, bag and shoes are right there in the photo — each one just as quick to add. That directly lifts average order value.
- No disappointments. Prices and stock in the tags come from the catalog, so shoppers never see an outdated price or a piece that's already gone.
- A strong landing for social and email. A link to a look opens a shot where everything is tappable instead of a generic homepage — traffic from stories and posts converts better.
How it works
- A manager creates the season's lookbook in the CMS — say, "FW26" — and uploads the look photos.
- They click a piece in the photo and a tag appears. They pick the product in the catalog search, and the tag is linked to it.
- The rest of the pieces are tagged just as fast: coat, trousers, bag, shoes — usually about a minute per look.
- Once published, shoppers open the look, see pulsing tags and tap any of them — a mini product card pops up with the price, size picker and an Add to bag button.
- The Full look button lists every piece in the shot: what's already in the bag and what can still be added.
Prices and stock from the catalog
A tag doesn't store a price — it stores a link to the product. So anything that changes in the catalog shows up in the lookbook instantly:
| What changed in the catalog | What the shopper sees in the tag |
|---|---|
| A sale started | The new discounted price |
| A size sold out | That size can't be selected |
| The product sold out entirely | "Out of stock" and a path to similar pieces |
| It's back in stock | The tag is active again |
Managers don't need to rebuild the lookbook after every delivery or promotion — and past-season archives stay accurate too.
How it differs from related features
- Looks on the product page show how to wear a specific piece right on its page. The Looks section is a standalone editorial space for the season, fed by banners, emails and social media.
- Shop the look sends the whole set to the bag with one button. Tags give freedom: shoppers take exactly what they want from the look.
- Pairs well with on the product page continues the story: a piece added from the photo leads to new combinations.
These tools work best together: the lookbook inspires, tags make buying effortless, and product pages and sets help build a bigger order.