Recently viewed products
Your store remembers what shoppers opened and brings it back in a "Recently viewed" row — in the catalog and on product pages.
Why it matters
Clothes are rarely bought at first sight. A shopper opens a dress, then a blazer, then a couple more pieces, closes the tab to "think about it" — and comes back a day or a week later. By then they no longer remember the style name and don't want to hunt through the catalog again. If they can't find the piece in a few seconds, the urge to buy fades.
The "Recently viewed" block keeps browsing history and shows it where it's useful: in the catalog, on product pages, in search. The piece a shopper was unsure about stays one tap away.
How it drives sales
- Back to the maybes. Shoppers see pieces that already caught their interest — the warmest products in your store for that particular person.
- Fewer lost finds. No need to remember a name or retrace the path through categories and filters.
- Easy comparison. The row helps compare several similar pieces and pick one, instead of leaving undecided.
- Works across visits. History is saved on the device, and for signed-in shoppers in their account — so the piece turns up on another device too.
How it works
- A shopper opens a product page — the item is added to their browsing history.
- A "Recently viewed" row with photo, name and price appears in the catalog and on the homepage.
- On the product page, the row sits lower down, next to related products.
- If the shopper is signed in, history syncs between phone and desktop.
- History can be cleared with one button — shoppers control what they see.
Where the row appears
| Placement | Why |
|---|---|
| Catalog and homepage | Quick return to pieces from the last visit |
| Product page | Compare with what they've already seen |
| Search | Recent pieces before typing a query |
| Cart | A reminder of pieces not yet added |
Fashion notes
In fashion, shoppers often choose between two or three similar pieces: a black midi or maxi dress, a sand or black blazer. "Recently viewed" turns that hesitation into an easy comparison. If a piece from their history has sold out in their size, they see it right away and can pick an alternative or sign up for a restock alert.
The row pairs perfectly with the wishlist: the wishlist is a deliberate choice, history is everything that caught their eye. Together they cover both ways of coming back to a piece.
For your team
In the CMS, you choose where the row appears, how many products it shows and whether to hide items that are out of stock. The block needs no content work — it builds itself from each shopper's behavior.