Abandoned cart reminders
A chain of email, SMS and push reminders brings shoppers back to their cart — and stops by itself once they order.
Why it matters
Adding an item to the cart and leaving is normal behavior, especially in fashion. Shoppers compare prices, wait for payday, hesitate about the size or simply get distracted. Many of them are happy to buy — they just need a reason to come back and a short way to do it. A single email is easy to miss in a busy inbox, so what works is not one reminder but a chain: several touchpoints with pauses in between, across different channels and with a growing incentive. You set it up once, and it runs around the clock without your team.
How it drives sales
- Recovered revenue. Some shoppers respond not to the first reminder but to the second or third — the chain catches people a single email would have lost.
- The right channel at the right moment. The first touch is a detailed email with the items; the next is a short SMS or push that gets read right away.
- Discounts only for those who need them. A promo code appears only on the last step: anyone who comes back earlier pays full price, and your margin stays intact.
- No spam after the purchase. As soon as an order is placed, the remaining steps are cancelled automatically — nobody gets a "forgot something?" after paying.
- The cart isn't lost. The link in any reminder opens the same cart, with the same sizes and quantities.
How it works
- A shopper adds items to the cart and leaves. If their email or phone number is known — they're signed in or have ordered before thanks to sign-up at first purchase — the flow starts.
- One hour later, an email goes out: photos, names, sizes, prices and a "Back to my bag" button.
- After 24 hours, if there's still no order, an SMS or push: "Size M is still waiting."
- After 3 days, a final email with a personal promo code or an honest "only 2 left."
- The shopper follows the link at any step — the whole cart is restored and they can go straight to checkout.
- Once the order is placed, the chain stops, the CMS marks the cart as recovered, and the order total is added to the flow's revenue.
CMS settings
| Setting | What it controls |
|---|---|
| Steps and delays | How many reminders, and how many hours or days before each one |
| Channels | Email, SMS or push for every step |
| Templates | Subject line, copy, product and recommendation blocks |
| Incentive | A promo code or free shipping — with a "last step only" condition |
| Stop conditions | Order placed, cart emptied, items out of stock |
| Stats | Sent / opened / returned counters and revenue per flow |
Fashion details
In fashion, people don't buy "a dress" — they buy a specific size, and popular sizes sell out first. That's why a reminder works better when it talks about exactly that: "your size M is still in stock." If the size really is running low, the system can show the remaining stock — "only 2 left" — an honest, clear reason not to wait. And if the cart was just short of the threshold, remind shoppers about free shipping: sometimes that's exactly what settles the last doubt.