Custom collections
Set the conditions — say, "white blouses under €100" — and get a collection page that keeps itself up to date.
Why it matters
Fashion shoppers often search not for a category but for a specific need: "a white blouse for the office," "a wedding guest dress under €150," "linen for vacation." Ad campaigns, emails and influencers point to exactly these narrow themes too. Build a page for each theme by hand and it's outdated within a week: items sell out, new ones arrive, prices change.
Custom collections in Fashion CMS solve this with conditions. Your team describes which products belong on the page, and the CMS finds them now — and keeps adding new ones in the future.
How it drives sales
- A perfect match for the query. Someone clicking a "white blouses" ad lands on a page with only white blouses — no extra steps or filters.
- A page for every campaign. Email, stories, collab, holiday — spin up a dedicated collection for each theme in minutes.
- Always current. A new white blouse under €100 joins the collection automatically; a sold-out one disappears. Your ad link never leads to an empty page.
- Search traffic. Every collection has its own URL, title and description — ideal for long-tail search queries. More in SEO.
How it works
- Your team creates a collection in the CMS and gives it a name.
- Adds conditions: category, color, price, size, fabric, tag, stock, discount, arrival date. Conditions can be combined.
- The panel instantly shows how many products match and which ones — tweak the conditions before publishing.
- The collection gets its own page URL and can be added to the menu, the homepage or the page builder.
- Once published, the collection updates automatically with every catalog change.
Collection examples
| Collection | Conditions |
|---|---|
| White blouses under €100 | Category "Blouses & shirts," color white, price ≤ €100 |
| Linen for vacation | Fabric "linen," in stock |
| Plus sizes | XL and XXL in stock |
| Last chance | Discount of 40%+, ≤ 3 units left per style |
| Office capsule | Tag "office," colors: black, white, sand |
For your team
A collection needs no manual upkeep but keeps you in control: exclude specific products or add them by hand, and set the order inside the collection just like in the catalog — with sorting, pinning and rules. Before publishing, set the page title and description, a cover image and SEO text; afterwards, feature the collection as a homepage banner or share the link in an email. For simple single-condition collections — "New In," "SALE," "Best Sellers" — ready-made automatic collections are the easier choice.