Product catalog
Categories, NEW and SALE badges, and video right in the tile — a catalog that shows clothes the way people want to buy them.
Why it matters
The catalog is your store's main shop window. It's where shoppers decide what to tap and what to scroll past. Rows of identical tiles with static photos on white struggle to show what people actually buy clothes for: how the fabric falls, how a hem moves, how a piece fits on the body. The Fashion CMS catalog is built so shoppers find their category fast, spot new arrivals and deals right away, and see each piece come alive — right in the product grid.
How it drives sales
- Fast navigation. Categories and tabs take shoppers where they want in one click: dresses, tops, accessories, sale. Less wandering, more product page visits.
- Badges direct attention. NEW and SALE badges highlight fresh arrivals and markdowns right in the tile. Deal seekers see the savings instantly, and regulars see what's new.
- Video sells the fit. A short clip in the catalog tile shows the piece in motion: cut, texture, length. That's exactly what a static photo conveys worst — and missing it often ends with "I can't tell how it will fit."
- More product page views. A living tile stands out from its neighbors and pulls the click — especially on mobile, where the video fills almost the whole screen.
How it works
- Your team organizes products into categories in the CMS — a product can live in several categories and collections at once.
- NEW and SALE badges are set on the product manually or automatically, based on arrival date and active discounts (more in automatic collections).
- Upload a short video to any product and it becomes the preview in the catalog tile.
- On the storefront, the clip plays on hover on desktop and on scroll on mobile — muted, without leaving the page.
- Shoppers switch categories, filter and sort products, then open a favorite in quick view or go to the full product page.
Video in product tiles
| What | How it works |
|---|---|
| Upload | Video is added to the product's media next to photos |
| Preview | First frame of the clip or a chosen cover |
| Playback | Hover on desktop, scroll into view on mobile |
| Indicator | A play icon shows the product has a video |
| Page weight | Clips load only when needed |
Fashion notes
Short clips of a few seconds work best in the catalog: the model takes a step, turns, the fabric moves. Longer shoots with music and titles belong on the product page or in a lookbook. If only some products have video, that's fine: the play icon tells shoppers where they can see a piece in motion, while the other tiles show a regular photo.
For your team
Categories, tab order, badges and videos are all edited in the CMS — no developer needed. A new category appears in navigation as soon as you save, and a product marked NEW automatically shows up everywhere new arrivals are displayed.