Multiple languages and currencies
Your storefront in several languages, prices in euros, dollars or local currency — one store for many markets.
Why it matters
Clothes sell well beyond a brand's home market: shoppers from neighboring countries, tourists who stumbled on your showroom, followers from abroad. But if the site is in one language with prices in one currency, international shoppers end up running the page through a browser translator, converting prices in their head — and most likely leaving.
Fashion CMS lets you run one store in several languages and currencies at once — with no separate site for each country.
How it drives sales
- A storefront they understand. Menus, descriptions, the size guide and buttons are in the shopper's language. Less confusion means fewer abandoned carts.
- Prices without the math. Shoppers see the total in their own currency right away and never have to guess what an item really costs.
- New markets without a second site. Catalog, stock and orders are shared, so launching a new language doesn't require a separate team.
- Search traffic from other countries. Each language version has its own URLs and metadata, so pages are indexed separately — more on this in the SEO section.
How it works
- In the CMS settings, you enable the languages and currencies you need: for example, English, Spanish and Russian, plus euros, dollars and rubles.
- Language tabs appear in the product card: name, description, composition and care are filled in for each version.
- Prices in additional currencies are calculated automatically at the exchange rate or set manually — so you get clean, rounded prices.
- On the storefront, shoppers pick their language and currency in the switcher, and the choice is remembered.
- Menus, filters, text pages and order emails are translated too — your site sounds the same in every language.
Settings in the CMS
| What you configure | How |
|---|---|
| Storefront languages | Language list, default language |
| Translations | Tabs in product cards, pages, menus |
| Currencies | Automatically at the exchange rate or manually per product |
| Rounding | Clean-price rules for each currency |
| URLs | A separate path for each language version |
Fashion specifics
In apparel, translation is about more than words. Size charts differ from country to country, so each language version can have its own size guide. Style names usually stay the same across languages — they're part of your brand identity. For platforms in other countries, product feeds with prices in the right currency come in handy. Payments and international shipping are set up through integrations with payment and logistics services.
For your team
You can roll out a new language gradually: translate key categories and bestsellers first, then add the rest of the catalog as it's ready. The CMS highlights products that are missing translations, so nothing slips through.