Text pages
About, Shipping & payment, Contact, Returns — your team edits them in the CMS, no developer and no waiting.
Why it matters
Before a first purchase from an unfamiliar store, people almost always check the same things: how much shipping costs and how long it takes, whether they can return an item if the size is wrong, where the showroom is and who's behind the brand. Those answers live on text pages. If they're outdated or thrown together, shoppers hesitate — and leave to think it over.
And the terms keep changing: a new free-shipping threshold, summer showroom hours, a new delivery carrier. In Fashion CMS, your brand's team makes these edits themselves, in a minute, without filing a ticket for a developer.
How it drives sales
- Fewer doubts before ordering. Clear shipping and return terms remove the biggest fears of buying clothes online.
- Fewer support questions. When the answers on the site are current, your team spends less time repeating them in chats.
- Brand trust. An About page with your story, photos and team turns the store from "just another website" into a living brand.
- Quick changes for promotions. Raise or lower the free-shipping threshold — the page updates at the same moment.
How it works
- In the Pages section, a manager picks a page or creates a new one.
- Text is edited like in a familiar word processor: headings, lists, links, highlights, photos.
- Ready-made blocks — icon rows, steps, a map, FAQs — are added in a couple of clicks.
- Once saved, changes go live on the site immediately — on desktop and mobile.
- Pages are automatically added to the site menu and footer if enabled in the settings.
Standard pages
| Page | What's usually inside |
|---|---|
| About us | Story, philosophy, production, team, photos |
| Shipping & payment | Methods and timing, costs, free-shipping threshold, payment options |
| Contact | Showroom address with a map, opening hours, messengers, a contact form |
| Returns & exchanges | Time limits, terms, step-by-step instructions — pairs perfectly with online returns |
Beyond these, it's easy to add pages about garment care, gift wrapping, your loyalty program or wholesale partnerships.
For your team
Every page follows your store's style: fonts, spacing and colors come from the theme, so even a quick edit never breaks the design. Each page has fields for its search title and description — more on that in the SEO section. For promo landing pages with complex layouts, use the page builder.
A good habit is to review your info pages before every season: update delivery times, showroom hours, promotion terms. In the CMS it takes minutes, and shoppers always see up-to-date information.